91影视破解版

I am

Christophe RETHORE

Marketing
Professeur permanent

Presentation

Biography

A former Canada/US expatriate (1989-2007), bilingual (English-French), with a dual Canada/France citizenship, Christophe Réthoré graduated from ESSCA Angers School of Management (1990) and Auburn University (MBA, 1991). He holds a Ph.D. in linguistics (UBFC Besançon: dissertation on advertising communication, English-French, in the automobile industry; statistical/text linguistics approach). In 2000, he co-authored the Analytical Dictionary of Retailing/Dictionnaire analytique de la distribution (1992-2000). He has worked for 15 years in higher education in the US and Canada for (1990-2005). He set up and launched JMU's (James Madison University, Virginia, 1998-2005) new programs in technical/commercial translation and website localization, and he taught as Guest Lecturer at University of Virginia (UVA, 2004-2005). From 2000 to 2006, Christophe Réthoré served as the official ATA (American Translators Association) delegate with JNCL-NCLIS (Joint National Committee for Languages/National Council for Languages and International Studies), Washington, D.C. In 2004, he was elected on the Board of Directors of JNCL-NCLIS (2004-2006), which handles strategic issues and lobbying in foreign language and international education in the U.S. JNCL-NCLIS represents more than 300,000 language professionals and 62 professional associations from the language community. Between 2005 and 2012, Christophe worked at AFG Research (www.afg-research.com), an international market research firm based in Vancouver. In 2007, he set up AFG's new office in Europe (Strasbourg-Kehl). He was successively AFG's Operations Director (2005-2007) and Multilingual/Qualitative Research Director (2007-2012). Since he moved to France in 2007, he has also taught part-time (marketing, brand management, intercultural management and communication, retailing, etc.) at various higher ed institutions, such as EM Strasbourg’s Executive MBA in Management of Sports Organizations in Europe, Université de Strasbourg, UHA Mulhouse/Colmar, as well as continuing education (GRETA Strasbourg, Auchan, Siemens, Caterpillar). He started working full-time as Marketing Professor at 91影视破解版 on September 1st, 2012. He launched and managed 91影视破解版's Communication and Digital Marketing track from 2013 to 2016, before launching and co-managing 91影视破解版's new MSc in Digital Management from April 2017 to December 2018. Since September 2017, he is Head of the Marketing Department at 91影视破解版.

Degrees and Training

Year Title Institution Country
2017 PhD in linguistics Universit茅 de Bourgogne
1991 Master of Business Administration Auburn University United States of America

Courses Taught

Year Title Country Institution
2023 AtI Management-Innovation-DD/RSE dans le SPORT France 91影视破解版 Business School
2023 Creative Thinking France 91影视破解版 Business School
2023 Gestion de gammes de produits/ services et marketi France 91影视破解版 Business School
2023 AtI Nudge Music Management France 91影视破解版 Business School
2023 Innovation et 茅tudes de march茅 France 91影视破解版 Business School
2023 N茅gociation de solutions complexe France 91影视破解版 Business School
2023 D茅veloppement des projets marketing et commerciaux France 91影视破解版 Business School
2023 AtI Dalle de La D茅fense France 91影视破解版 Business School
2023 Concours de vente France 91影视破解版 Business School
2023 Marketing et Big Data France 91影视破解版 Business School
2022 Becoming an online Influencer France 91影视破解版 Business School
2022 Communication digitale cr茅ative France 91影视破解版 Business School
2022 D茅finir l'offre commerciale France 91影视破解版 Business School
2022 Fondamentaux du Marketing / Fundamentals of Marketing France 91影视破解版 Business School
2022 International Business Techniques France 91影视破解版 Business School
2022 Management de l'offre 脿 l'猫re du digital France 91影视破解版 Business School
2022 Management de l'omnicanalit茅 France 91影视破解版 Business School
2022 Marketing direct, Mobile Marketing France 91影视破解版 Business School
2022 Psychologie du consommateur et analyse du march茅 France 91影视破解版 Business School
2021 Marketing de l'Innovation France 91影视破解版 Business School
2021 Marketing num茅rique France 91影视破解版 Business School
2021 Marketing / Strategic Planning – Marketing / Planification Strat茅gique France 91影视破解版 Business School
2021 International Marketing & Brand Management France 91影视破解版 Business School
2021 Design d'espace commercial et de services France 91影视破解版 Business School
2021 Nudge Music Management / Point interm茅diaire projets de recherche en 茅quipe, s茅ance France 91影视破解版 Business School
2020 Marketing / Planification Strat茅gique France 91影视破解版 Business School
2020 Data, m茅thodes et d茅cisions France 91影视破解版 Business School
2020 Big Data / Text Mining France 91影视破解版 Business School
2020 Gestion de la publicit茅 num茅rique France 91影视破解版 Business School
2020 Exp茅rience client France 91影视破解版 Business School
2020 Responsabilit茅 soci茅tale des organisations / RSE et Marketing France 91影视破解版 Business School
2018 Marketing Strat茅gique France 91影视破解版 Business School
2018 Text Mining France 91影视破解版 Business School
2018 Communication France 91影视破解版 Business School
2017 Digital Marketing France 91影视破解版 Business School
2017 Strat茅gie d'entreprise & Business Models France 91影视破解版 Business School
2017 Communication Managemen France 91影视破解版 Business School
2016 Principles of Marketing France 91影视破解版 Business School
2016 External Communication & the Media France 91影视破解版 Business School
2015 Marketing France 91影视破解版 Business School
2015 Strategic Marketing France 91影视破解版 Business School
2015 Advertising Managemen France 91影视破解版 Business School
2015 External Communication & the Media France 91影视破解版 Business School
2015 New Tools & Innovation in Digital Mktg France 91影视破解版 Business School
2015 E-commerce & M-Marketing France 91影视破解版 Business School
2015 Principes du marketing / Intro + d茅marche marketing France 91影视破解版 Business School
2014 Stratsim Marketing Simulation Switzerland Caterpillar
2014 Strategic Marketing, Marketing Simulation, Digital Marketing, Marketing Innovation France 91影视破解版 Business School
2013 Marketing France 91影视破解版 Business School
2013 Communication France 91影视破解版 Business School
2012 Lectures, workshops, and marketing simulation supervision France 91影视破解版 Business School
2012 Strat Marketing France 91影视破解版 Business School
2012 Strat Marketing France 91影视破解版 Business School

Research Interests

  • Marketing
  • Statistical Linguistics
  • Sport Business
  • Dental Marketing
  • Linguistics
  • Health Marketing
  • Customer Experience
  • Marketing and Politics

Publications

Year Type Reference
2026 Journal article ERRAJAA, K., DE PELSMACKER, P., & RETHORE, C. (2026). The effect of music, scent and crowd on atmosphere perception, satisfaction and revisit and recommendation intentions. European Journal of Marketing, 60(2), 442-471. https://doi.org/10.1108/EJM-12-2023-0912
2026 Journal article THEODOSIOU, M., KATSIKEA, E., ALARAPE, O., RETHORE, C., & MAKRI, K. (2026). Enhancing agility and international performance through learning processes and digitalization capabilities in Nigerian SMEs. Journal of Business Research, 211(116194). https://doi.org/10.1016/j.jbusres.2026.116194
2026 Journal article KATSIKEA, E., THEODOSIOU, M., ALARAPE, O., RETHORE, C., & KAFEZA, E. (2026). How Big Data Orientation and Affordances Drive Environmental Collaboration in Internationalizing SMEs. Business Strategy and the Environment. https://doi.org/10.1002/bse.71072
2025 Journal article KITCHEN, P., C. RETHORE, C. EARLY, “Through a Glass Darkly: IMC鈥檚 Applicability in Religious Organisations”, Journal of Advertising and Public Relations, February 2025, vol. 5, no. 1
2025 Communications in an Academical or Professional conference PETRESCU, M., C. RETHORE, A. KRISHEN, P. KITCHEN, D. IACOBUCCI, J. GIRONDA, H. AJJAN, S. SONNENBURG, S. HAO, M. ORZAN, T. HALASZOVICH, “Detecting Cultural Bias in AI-Generated Advertising Content” in Academy of Marketing Science (AMS) Annual Conference, 2025, Montreal, Canada Coauthorspresented
2025 Communications in an Academical or Professional conference PETRESCU, M., RETHORE, C., KRISHEN, A., KITCHEN, P., IACOBUCCI, D., GIRONDA, J., SONNENBURG, S., HAO, S., ORZAN, M., & HALASZOVICH, T. (2025, July). Emotionality and social cues in AI-generated advertising. [Communications in an Academical or Professional conference]. 2025 AMS World Marketing Congress, Dijon, France
2025 Communications in an Academical or Professional conference PETRESCU, M., RETHORE, C., KRISHEN, A., KITCHEN, P., IACOBUCCI, D., GIRONDA, J., AJJAN, H., SONNENBURG, S., HAO, S., ORZAN, M., & HALASZOVICH, T. (2025, May). La d茅tection des biais culturels dans le contenu publicitaire g茅n茅r茅 par l’IA. [Communications in an Academical or Professional conference]. 41e congr猫s national AFM, Lille, France
2025 Published cases with instructional materials DAVID-IGNATIEFF, A., O. BRAUN, F. MALEK, C. RETHORE, N. BEN DAHMANE MOUELHI – “Quand 芦 C鈥檈st Qui Le Patron 禄 se demande qui sera vraiment le patron demain ?” – 2025, Recherche et Cas en Sciences de Gestion, Paris, France
2024 Journal article DAVID-IGNATIEFF, A., BRAUN, O., FATEN, M., RETHORE, C., & NORCH脠NE BEN DAHMANE MOUELHI, N. (2024). Comment la co-cr茅ation contribue t-elle 脿 renforcer le capital marque ? Le cas de 芦 C鈥檈st Qui Le Patron 禄? Recherche et Cas en Sciences de Gestion, 26, 107 脿 129. https://shs.cairn.info/revue-recherche-et-cas-en-sciences-de-gestion-2024-2-page-107?lang=fr
2024 Book MESLY, O., C. RETHORE, Commercial Space Design and Customer Experience, Cambridge Scholar Publishing, Newcastle, Great Britain, 2024
2024 Communications in an Academical or Professional conference BRAUN, O., C. RETHORE, P. KITCHEN, “The contribution of CSR experts to the creation of social value in a multi-stakeholder context: an emerging model” in AHRD International Research Conference, 2024, Washington, United States of America
2024 Communications in an Academical or Professional conference BRAUN, O., C. RETHORE, “Multinational Managers Confronted with “Doing Good by Doing Well鈥� Exploring Socially Responsible Practices” in Delivering Sustainability through Ecosystem Innovation, ELMV, 2024, Paris, France
2024 Communications in an Academical or Professional conference RETHORE, C., “Table ronde grande distribution et sponsoring sportif : activations digitales”, 2024, Paris, France
2023 Journal article MESLY, O., C. RETHORE, O. BRAUN, “Comment se mettre d鈥檃ccord en entreprise ?”, The conversation, August 2023
2023 Book CAUMONT, D., C. RETHORE, Les 茅tudes de march茅, Dunod 脡diteur, Paris, France, 2023
2023 Book Chapter RETHORE, C., “D茅velopper le marketing et les ventes” in Management des entreprises – De l’茅laboration de la strat茅gie au d茅veloppement de la transversalit茅., C. Bertin & J. Koehl (Dir.) Ed., ELLIPSES, chap. 10, pp. 141 – 154, 2023
2023 Communications in an Academical or Professional conference KATSIKEA, E., M. THEODOSIOU, O. ALARAPE, C. RETHORE, “Data oriented culture, big data marketing affordances & international venture performance of industrial SMEs” in Annual conference EMAC (European Marketing Academy), 2023, Odense, Denmark
2023 Communications in an Academical or Professional conference THEODOSIOU, M., E. KATSIKEA, O. ALARAPE, C. RETHORE, “A dynamic capability perspective of ambidexterity and its impact on international venture performance: Evidence from Nigerian industrial SMEs” in The Academy of International Business (AIB), 2023, Warsaw, Poland
2023 Communications in an Academical or Professional conference KATSIKEA, E., M. THEODOSIOU, O. ALARAPE, C. RETHORE, “Organizational learning and its consequences on international business venture performance: Evidence from emerging market industrial SMEs” in 2023 Global Marketing Conference (GMC), 2023, Online, South Korea
2023 Communications in an Academical or Professional conference THEODOSIOU, M., E. KATSIKEA, O. ALARAPE, C. RETHORE, “Linking strategic agility to foreign customer experience innovation in international business ventures: the moderating role of digital marketing capabilities & technological sophistication鈥�”, 2023, athens, Greece
2023 Published cases with instructional materials MESLY, O., C. RETHORE – “Benoist : Deux artisans boulangers mettent la main 脿 la p芒te” – 2023, Centrale des Cas et des M茅dias P茅dagogiques (CCMP), Paris, France
2022 Communications in an Academical or Professional conference RETHORE, C., “Conference moderator – The interplay between sustainability and country-of-origin on consumers鈥� willingness to pay for a brand” in International Marketing Conference by Prof. Adamantios Diamantopoulos, 2022, Nancy, France
2021 Journal article MESLY, O., C. RETHORE, “Key consensus factors as a tool for project-oriented marketing organizations”, Revue Internationale de Psychosociologie et de gestion des Comportements Organisationnels (RIPCO), June 2021, vol. XXVII, no. 68, pp. 73 – 99
2021 Communications in an Academical or Professional conference FLORES ZAMORA, J., C. RETHORE, P. KITCHEN, “The moderating effect of stereotypes on model-product congruency using multiethnic families as advertising endorsers” in 9th Academic Conference. 3-5 September, 2021, Greece
2020 Journal article RETHORE, C., “Using Lexico for Quantitative Discourse Analysis: From Lexicometrics to Textometrics”, Journal of Marketing Analytics, June 2020, vol. 8, pp. 118鈥�124
2020 Journal article KITCHEN, P., M. TOURKY, M. PETRESCU , C. RETHORE, “Globalisation, Marketing, Sustainability, Tourism and the Hand Mirror of COVID-19”, Academy of Business Journal, June 2020, vol. I, pp. 9-27
2020 Communications in an Academical or Professional conference FINSTAD-MILION, K., E. EBERHARDT-TOTH, C. RETHORE, “Gender bias in the Classroom: A workshop” in 4th meeting of the France 鈥� Benelux Chapter – Young People as a Force for Change, 2020, Bruxelles, Belgium
2019 Journal article FINSTAD-MILION, K., C.RETHORE, T.STENGELHOFEN, “The Women鈥檚 World Cup: A forum for denouncing sexism or promoting gender diversity?”, The conversation, September 2019
2019 Journal article FINSTAD-MILION, K., T.STENGELHOFEN, C.RETHORE, “Sexisme dans le football: o霉 en sommes nous?”, The Conversation, September 2019
2017 Communications in an Academical or Professional conference FINSTAD-MILION, K., C.RETHORE, E.EBERHARDT-TOTH, C.MORIN-ESTEVES, “Building Gender Awareness into Business School Teaching Practices: a Holistic Approach” ARTEM International Conference on Organizational Creativity and Sustainability (ARTEM OCC), Sept. 14-16, Nancy, France. 2017, France
2017 Faculty research seminar FINSTAD-MILION, K., C.RETHORE, E.EBERHARDT-TOTH, C.MORIN-ESTEVES, “Building Gender Awareness into Business School Teaching Practices: A Holistic Approach” Brown Bag Research Seminar of 91影视破解版 Business School, July 4. 2017, Nancy, France
2016 Journal article RETHORE, C., “Analyse des donn茅es 3D. Analyses de corpus 脿 partir de l’analyse factorielle des correspondances en 3D avec projections g茅od茅siques”, Survey Magazine, 2016
2016 Journal article RETHORE, C., “Apports de la lexicom茅trie et de l鈥檃nalyse textuelle aux 茅tudes de march茅 quantitatives et qualitatives”, Survey Magazine, 2016
2016 Communications in an Academical or Professional conference FINSTAD-MILION, K., E.EBERHARDT-TOTH, C.MORIN-ESTEVES, C.RETHORE, “Are Business Professors Gender Blind in the Way they Design and Deliver Courses? A French Business School Case” 9th European Conference on Gender Equality in Higher Education (and Research), Universit茅 Paris Diderot, September 12-14. 2016, Paris, France
2016 Communications in an Academical or Professional conference FINSTAD-MILION, K., E.EBERHARDT-TOTH, C.MORIN-ESTEVES, C.RETHORE, “Responsabilit茅 sociale des 茅coles de management et pr茅paration des 茅tudiants pour le monde du travail” XIII猫me Congr猫s ADERSE – Universit茅 Jean Moulin Lyon 3 芦 La responsabilit茅 sociale des organisations et des 茅tablissements d鈥檈nseignement sup茅rieur 禄, 13-14 juin. 2016, Lyon, France
2012 Faculty research seminar RETHORE, C.(2012). La force mentale des sportifs de haut niveau : applications au monde professionnel.
2011 Faculty research seminar RETHORE, C.(2011). Impact de l’茅volution du mat茅riel sportif sur les performances des sportifs de haut niveau et sur la pratique du sport dans la soci茅t茅 fran莽aise 禄 (avec Pascal Picq, pal茅oanthropologue et professeur au Coll猫ge de France).
2010 Communications in an Academical or Professional conference RETHORE, C. (2010). La discrimination dans le sport. [Communications in an Academical or Professional conference]. Table ronde avec Lilian Thuram, Pap Ndiaye, J茅r么me de Bontin, Enoch Effah, Nanterre, France
2000 Book DANCETTE, J., & RETHORE, C. (2000). Analytical Dictionary of Retailing / Dictionnaire bilingue de distribution. Les Presses de l’Universit茅 de Montr茅al.