Douniazed FILALI BOISSY
Marketing
Professeur permanent
Presentation
Biography
Douniazed FILALI BOISSY joined the Marketing Department of 91影视破解版 Business School in October 2014.
Doctor of Management Sciences – Marketing from the University Paris 1 Panthéon – Sorbonne, her doctoral work focuses on advertising persuasion through colors: An application of the model L.I.S.A. on a print advertisement, under the direction of Professor Joël JALLAIS. Her research aims to understand and study the mechanisms of advertising persuasion. She is a member of the French Marketing Association (AFM) and CEREFIGE Research Laboratory.
Douniazed FILALI BOISSY worked for 2 years as a quantitative analyst within market research institutes such as OpinionWay and Médiamétrie. She was responsible of the Specialization "Offer Design and Innovation" of the 91影视破解版 Grande Ecole Program and Director of the MSc Digital Management. Her responsibilities lead her to work with several specialists and companies in order to allow students to visualize the reality of the professional world. It is also an opportunity to write real case studies submitted to the CCMP. Since September 2021, Douniazed FILALI BOISSY is responsible for the PGE/MSc double degree "Marketing and Product Innovation".
Degrees and Training
| Year | Title | Institution | Country |
|---|---|---|---|
| 2014 | PhD Management Sciences – Marketing | Universit茅 Paris 1 Panth茅on-Sorbonne | France |
| 2007 | Master 2 Marketing Research and Strategy | Universit茅 Paris 1 Panth茅on-Sorbonne | France |
| 2006 | Master 1 I.O.S.E | Universit茅 de Picardie Jules Verne | France |
Courses Taught
| Year | Title | Country | Institution |
|---|---|---|---|
| 2022 | Communication 茅crite | France | 91影视破解版 Business School |
| 2021 | Communication digitale cr茅ative | France | 91影视破解版 Business School |
| 2021 | Marketing de l'Innovation | France | 91影视破解版 Business School |
| 2021 | Innovation et outils d'茅tudes marketing | France | 91影视破解版 Business School |
| 2021 | Strategic Challenge | France | 91影视破解版 Business School |
| 2021 | Management de l'offre 脿 l'猫re du digital | France | 91影视破解版 Business School |
| 2021 | Marketing and Big Data | France | 91影视破解版 Business School |
| 2019 | M茅thodologie M茅moire MSc | France | 91影视破解版 Business School |
| 2019 | Digital marketing & social media | France | 91影视破解版 Business School |
| 2019 | Communication | France | 91影视破解版 Business School |
| 2019 | ARTEM Workshop: Creative digital communication | France | 91影视破解版 Business School |
| 2018 | Marketing de l'Innovation | France | 91影视破解版 Business School |
| 2018 | Cr茅ativit茅 et Design Thinking | France | 91影视破解版 Business School |
| 2018 | Gestion et lancement de produit | France | 91影视破解版 Business School |
| 2018 | Management de l'Offre | France | 91影视破解版 Business School |
| 2018 | Big Data | France | 91影视破解版 Business School |
| 2017 | Value Communication | France | 91影视破解版 Business School |
| 2016 | Brand Management | France | 91影视破解版 Business School |
| 2016 | Designing and Managing a Communication Campaign | France | 91影视破解版 Business School |
| 2016 | Luxury Brand Management | France | 91影视破解版 Business School |
| 2016 | Management strat茅gique des marques | France | 91影视破解版 Business School |
| 2015 | Data analysis | France | 91影视破解版 Business School |
| 2015 | Methodology of the case studies | France | 91影视破解版 Business School |
| 2014 | International communication | France | 91影视破解版 Business School |
| 2014 | Panels | France | 91影视破解版 Business School |
| 2014 | Principles of Marketing | France | 91影视破解版 Business School |
| 2014 | Design of retail spaces | France | 91影视破解版 Business School |
| 2014 | Market research | France | 91影视破解版 Business School |
| 2014 | Market research | France | 91影视破解版 Business School |
| 2014 | The Big Data serving CRM | France | 91影视破解版 Business School |
| 2014 | Strategic marketing | France | 91影视破解版 Business School |
| 2014 | Marketing Services | France | 91影视破解版 Business School |
| 2014 | Industrial & Services Marketing | France | 91影视破解版 Business School |
| 2014 | Marketing Industriel & des Services | France | 91影视破解版 Business School |
| 2014 | Strat茅gie client猫le & Gestion Relation Client | France | 91影视破解版 Business School |
| 2010 | Temporary Lecturer and Research Assistant | France | Universit茅 Paris 1 Panth茅on-Sorbonne |
| 2008 | Lecturer | France | Universit茅 Paris 1 Panth茅on-Sorbonne |
Research Interests
- Communication – Persuasion mechanisms – Influencer marketing – Digital marketing.
Publications
| Year | Type | Reference |
|---|---|---|
| 2022 | Communications in an Academical or Professional conference | FILALI BOISSY, D., E. JOUNY-RIVIER, “Content co-creation between an influencer and the brand” in The 19th Open and User Innovation Conference, 2022, Zurich |
| 2021 | Communications in an Academical or Professional conference | FILALI BOISSY, D., E. JOUNY-RIVIER, “L鈥檌nfluenceur, un moyen de communication pour la marque sous le prisme de la co-cr茅ation de contenu” in 20猫me Colloque sur le Marketing Digital, 2021, Paris, France |
| 2020 | Journal article | FILALI BOISSY, D., “Logique, Imitation et Sentiments: Des Portes de Persuasion Publicitaire en Interaction”, Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion), May 2020, no. 136, pp. 159-182 |
| 2020 | Communications in an Academical or Professional conference | FILALI BOISSY, D., E. JOUNY-RIVIER , “Co-cr茅er sa strat茅gie de communication avec un influenceur : Une 茅tude exploratoire” in Les Journ茅es Normandes de Recherche sur la Consommation, 2020, On line |
| 2020 | Published cases with instructional materials | FILALI BOISSY, D., E. JOUNY-RIVIER – “Berthe Aux Grands Pieds: When creativity and the “made in France” make the difference” – 2020, Centrale des Cas et des M茅dias P茅dagogiques (CCMP), Paris, France |
| 2019 | Journal article | FILALI , D., “Quand le Machine Learning devient un incontournable pour la connaissance client “, Article dans le dossier 芦 Les nouveaux horizons de l鈥檌ntelligence marketing 禄”, Survey Magazine, April 2019 |
| 2019 | Published cases with instructional materials | FILALI BOISSY, D., E. JOUNY-RIVIER – “Berthe Aux Grands Pieds : Quand les chaussettes se rebellent et clament leur cr茅ativit茅” – 2019, Centrale des Cas et des M茅dias P茅dagogiques (CCMP), Paris |
| 2018 | Journal article | FILALI, D., “NPS & optimisation du parcours client “, Article dans le dossier 芦 M茅thodes et outils de mesure et d鈥檕ptimisation de l鈥檈xp茅rience client 禄”, Survey Magazine, December 2018 |
| 2016 | Journal article | FILALI, D., “Comment optimiser la connaissance client ?” Article dans le dossier 芦 Exploitation marketing des donn茅es textuelles 禄”, Survey Magazine, April 2016 |
| 2016 | Communications in an Academical or Professional conference | FILALI, D., “L鈥檈ffet mod茅rateur du besoin de cognition dans l鈥檌mpact du d茅sir d鈥檌mitation en communication presse” Arts and Creative Industries Symposium. 2016, Turin, Italy |
| 2015 | Communications in an Academical or Professional conference | FILALI, D. (2015, March). LISA model: A new way to apprehend advertising persuasion process. [Communications in an Academical or Professional conference]. ARTEM OCC Conference, Nancy, France |
| 2014 | Communications in an Academical or Professional conference | FILALI, D. (2014, June). The imitation on a print advertisement : Dominant color components impact. [Communications in an Academical or Professional conference]. Poster session of the 43rd EMAC Conference, Valencia, Spain |
| 2014 | Communications in an Academical or Professional conference | FILALI, D. (2014, January). L’impact des composantes de la couleur dominante d’une communication presse sur l’imitation en mati猫re de publicit茅. [Communications in an Academical or Professional conference]. 13th International Marketing Trends Conference, Venise |
| 2013 | Communications in an Academical or Professional conference | FILALI, D., & JALLAIS, J. (2013, May). L’imitation en publicit茅 : Conception et test d’une 茅chelle de mesure. [Communications in an Academical or Professional conference]. 29猫me congr猫s de l’AFM, La Rochelle, France |
| 2010 | Communications in an Academical or Professional conference | FILALI, D. (2010, April). La persuasion publicitaire 脿 travers les couleurs : Vers une application du mod猫le LISA 脿 une communication presse. [Communications in an Academical or Professional conference]. Colloque Doctoral du 8猫me congr猫s international de l’ATM, Sousse, Tunisia |