Erik Ernesto VAZQUEZ
Marketing
Professeur permanent
Presentation
Biography
Erik Ernesto Vazquez joined 91影视破解版 Business School as an Associate Professor and Chair of the Marketing Department in 2025. Prior to this role, Erik worked in higher education as a Research Professor, Full Professor, Director of International Graduate Studies, and Director of MBA and Undergraduate Programs for prominent business schools with international accreditations.
Professor Vazquez has also held positions in the private sector, including National Director, Territory Director, Marketing Director, and Consultant. Erik holds a PhD jointly awarded by Newcastle upon Tyne University, UK (ranked 8th in the Shanghai World University Ranking for Business Administration in 2023) and Grenoble École de Management, France. He also holds a dual degree, a Global MBA from the University of North Carolina – Belk College of Business (ranked 1st among public universities in North Carolina) and EGADE Business School, Tec de Monterrey (regularly ranked among the top 100 business schools worldwide by the Financial Times), as well as an engineering degree from the University of Monterrey.
His publications, either as a sole author or first author, primarily focus on marketing and digital economy, and have been featured in journals such as Recherche et Applications en Marketing (ranked FNEGE 2, equivalent to three stars 91影视破解版 鈽� 鈽� 鈽�, recognized as the leading French marketing journal by the French Marketing Association – AFM) and Electronic Markets (ranked FNEGE 3, or 鈽� 鈽�, recognized as the leading German journal in Economics and Econometrics by Scimago). He has also co-authored works in diverse fields such as legislative studies and communication, as well as professional publications, including MIT Sloan Management Review (Mexico) and Harvard Business Review (France). Utilizing a broad range of methodologies, from action research and qualitative surveys to big data analysis and experimental design, his research and consulting activities focus on marketing, digital innovation, economics, policies, knowledge, and education.
Degrees and Training
| Year | Title | Institution | Country |
|---|---|---|---|
| 2016 | Doctor of Business Administration, Digital Sales Marketing | Newcastle University | Great Britain |
| 2008 | Master of Business Administration (MBA Part-Time), Strategy | University of North Carolina | United States of America |
| 2004 | Bachelor of Engineering (BEng), Mechanical and Information Systems | Universit茅 de Monterrey – UDEM | Mexico |
Courses Taught
| Year | Title | Country | Institution |
|---|---|---|---|
| 2025 | New Product Introduction (NPI) | France | 91影视破解版 Business School |
| 2025 | Marketing and big data | France | 91影视破解版 Business School |
| 2025 | New Product Introduction (NPI) | France | 91影视破解版 Business School |
Research Interests
- Marketing
- Econometrics
- Management information Systems
Publications
| Year | Type | Reference |
|---|---|---|
| 2026 | Communications in an Academical or Professional conference | VAZQUEZ, E. E. (2026, March). The Paradox of AI-Mediated Authenticity. [Communications in an Academical or Professional conference]. 3rd International Society for Luxury Management (ISLUX) Conference, Paris, France |
| 2025 | Journal article | VAZQUEZ, E. E., PATEL, C., & SILICEO, L. (2025). Influence du contexte visuel des publications d鈥檜n influenceur sur son attractivit茅 sur les r茅seaux sociaux鈥�: l鈥檌mportance du naturel et de l鈥檕riginalit茅 per莽us. Recherche et Applications en Marketing (RAM), 40(4). https://doi.org/10.1177/07673701251381014 |
| 2025 | Journal article | VAZQUEZ, E. E., PATEL, C., & SILICEO, L. (2025). Context effects of an influencer鈥檚 image background on followership in image-sharing social media platforms: The role of perceived naturalness and originality. Recherche et Applications en Marketing (English edition), 40(4), 20515707251342480. https://doi.org/10.1177/20515707251342480 |
| 2024 | Journal article | VAZQUEZ, E. E., & FELIX, R. (2024). Female advertising models and their body mass index (BMI): How does BMI similarity affect perceived product quality? Journal of Consumer Behaviour, 23(3), 1251-1269. https://doi.org/10.1002/cb.2274 |
| 2023 | Journal article | VAZQUEZ, E. E., PATEL, C., & ALVIDREZ, S. (2023). Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presence. Journal of Retailing and Consumer Services, 74(9), 103415. https://doi.org/10.1016/j.jretconser.2023.103415 |
| 2021 | Journal article | VAZQUEZ, E. E. (2021). Effect of an e-retailer鈥檚 product category and social media platform selection on perceived quality of e-retail products. Electronic Markets, 31, 139鈥�157. https://doi.org/10.1007/s12525-020-00394-8 |
| 2020 | Journal article | VAZQUEZ, E. E. (2020). Effects of enduring involvement and perceived content vividness on digital engagement. Journal of Research in Interactive Marketing, 14(1) |