Javier FLORES ZAMORA
Marketing
Professeur permanent
Presentation
Biography
Javier FLORES-ZAMORA holds a PhD in Management Science and Marketing. He is a passionate and energetic faculty member in 91影视破解版 Business School. He has taken different positions for academic and professional institutions and companies in Mexico, Argentina, the Netherlands and Spain in the areas of market research, brand and sales management, and graphic design. His research consists of two streams: (1) the Arts, and (2) the Tourism and Leisure Markets. He has co-written the Spanish 5th edition of Kotler's Marketing for Tourism and Hospitality, printed by Pearson Education. He was granted two research fellowships, one in Real Colegio Complutense in Harvard University, USA and the other in Harrow Business School in Westminster University, UK. He has been a visiting lecturer and guest speaker for different Universities in Europe and North America.
Degrees and Training
| Year | Title | Institution | Country |
|---|---|---|---|
| 2002 | B.S. Business Administration and Marketing | ITESO Universidad Jesuita de Guadalajara | Mexico |
| 2000 | B.S. International Business and Marketing | Hogeschool Utrecht | Netherlands (The) |
Courses Taught
| Year | Title | Country | Institution |
|---|---|---|---|
| 2023 | Creative Thinking | France | 91影视破解版 Business School |
| 2022 | Arts and Diversity | France | 91影视破解版 Business School |
| 2022 | Marketing / Strategic Planning | France | 91影视破解版 Business School |
| 2022 | Marketing Intelligence and Brand Analytics | France | 91影视破解版 Business School |
| 2022 | Offering Management in the Digital Era | France | 91影视破解版 Business School |
| 2021 | Consumer Psychology and Market Research | Germany | 91影视破解版 Business School |
| 2021 | Branding in the social media era | France | 91影视破解版 Business School |
| 2021 | Managers building sustainable com | France | 91影视破解版 Business School |
| 2021 | Cultural & Creative Industries Management 2 | France | 91影视破解版 Business School |
| 2020 | Data Analysis | France | 91影视破解版 Business School |
| 2020 | ARTEM Workshop : Managers building sustainable com | France | 91影视破解版 Business School |
| 2020 | Sustainable brands and ethics | France | 91影视破解版 Business School |
| 2019 | Branding | Germany | 91影视破解版 Business School |
| 2018 | BB Days | France | 91影视破解版 Business School |
| 2018 | Luxury Brand Management | France | 91影视破解版 Business School |
| 2017 | Promoting Cultural Diversity 1 | France | 91影视破解版 Business School |
| 2016 | MBM-Digital Media & Global Communication | France | 91影视破解版 Business School |
| 2016 | Sustainable brands and ethic | France | 91影视破解版 Business School |
| 2014 | Remedial Marketing / Ajustement Marketing | France | 91影视破解版 Business School |
| 2014 | International Marketing | France | 91影视破解版 Business School |
| 2014 | IBM-Branding | France | 91影视破解版 Business School |
| 2014 | Implementation of a Market Study | France | 91影视破解版 Business School |
| 2013 | International Marketing & Brand Management | France | 91影视破解版 Business School |
| 2013 | Research Methodology for the Master Thesis | France | 91影视破解版 Business School |
| 2013 | Marketing Research | France | 91影视破解版 Business School |
| 2012 | International negotiation / Sales | France | 91影视破解版 Business School |
| 2012 | Principles of Marketing | France | 91影视破解版 Business School |
| 2012 | Marketing / Offer Policy: Product | France | 91影视破解版 Business School |
| 2012 | Marketing / External Communication Policy | France | 91影视破解版 Business School |
| 2012 | B to B negotiation | France | 91影视破解版 Business School |
| 2012 | Personal development seminar | France | 91影视破解版 Business School |
| 2012 | Marketing strategies (GB) / High Tech Sector | France | 91影视破解版 Business School |
| 2012 | Bachelor International Nuremberg / Market research | France | 91影视破解版 Business School |
| 2012 | Data analysis | France | 91影视破解版 Business School |
Research Interests
- Advertising for Social Minorities
- Consumer Behavior in Social Media
- Leisure Market and Tourism
- Arts Marketing: Museums & Film Industry
- Campaigning and Fundraising for Nonprofit Organizations
Publications
| Year | Type | Reference |
|---|---|---|
| 2026 | Journal article | FLORES ZAMORA, J., & DE PELSMACKER, P. (2026). The effect of argument specificity, length and visual imagery in green advertising on perceived green deception and brand attitude. International Journal of Advertising. https://doi.org/10.1080/02650487.2026.2670862 |
| 2023 | Journal article | FLORES ZAMORA, J., “Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification”, International Journal of Advertising, February 2023, vol. 42, no. 2, pp. 408-429 |
| 2021 | Communications in an Academical or Professional conference | FLORES ZAMORA, J., C. RETHORE, P. KITCHEN, “The moderating effect of stereotypes on model-product congruency using multiethnic families as advertising endorsers” in 9th Academic Conference. 3-5 September, 2021, Greece |
| 2021 | Communications in an Academical or Professional conference | FLORES ZAMORA, J., “The impact of physical appearance on involvement towards gay target ad models, and normative LGBTQ beliefs” in 9th. Academic Conference. 3-5 September, 2021, Greece |
| 2019 | Journal article | IVANOVA , O., J. FLORES ZAMORA, I. KHELLADI, S. IVANAJ, “The generational cohort effect in the context of responsible consumption”, Management Decision, May 2019, vol. 57, no. 5, pp. 1162-1183 |
| 2017 | Journal article | FLORES-ZAMORA, J., J.GARCIA DE MADARIAGA MIRANDA, “Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an arts services provider”, Journal of Retailing and Consumer Services, November 2017, vol. 39, pp. 114-122 |
| 2016 | Proceedings from scientific conference | MIEMBRO-NIETO, D., J. GARCIA-MADARIAGA, J. FLORES ZAMORA, “Modelo explicativo del rendimiento y la efectividad comercial a trav茅s de los sistemas de control: Una aplicaci贸n al sector financiero” in AEDEM Annual Meeting, European Academy of Management (EURAM), 2016 |
| 2015 | Communications in an Academical or Professional conference | IVANOVA, O., FLORES ZAMORA, J., IVANAJ, S., & KHELLADI, I. (2015, March). Determinants of Responsible Consumer Behavior in France. [Communications in an Academical or Professional conference]. ARTEMOCC Conference, Nancy, France |
| 2015 | Communications in an Academical or Professional conference | IVANOVA, O., FLORES ZAMORA, J., IVANAJ, S., & KHELLADI, I. (2015, November). The moderating effects of age and income on the determinants of responsible consumption: evidence from France. [Communications in an Academical or Professional conference]. Global Cleaner Production and Sustainable Consumption Conference (GCPSC), Sitges, Spain |
| 2014 | Communications in an Academical or Professional conference | FLORES ZAMORA, J., “Emotional attachment influence on service perception among opinion leaders. Evidence from an art venue” European Marketing Academy Conference (EMAC). 2014, Valencia, Spain |
| 2014 | Communications in an Academical or Professional conference | FLORES ZAMORA, J., “Mercadotecnia tur铆stica: Identidad de marcas y estrategias de diferenciaci贸n” in Tercer congreso de turismo, 2014, Michoac谩n, Mexico |
| 2012 | Journal article | FLORES ZAMORA, J., & GARCIA DE MADARIAGA MIRANDA, J. (2012). Identification and measurement of opinion leadership, satisfaction and loyalty in art services. EsicMarket, 43(142), 117-142 |
| 2012 | Journal article | FLORES ZAMORA, J., & GARCIA DE MADARIAGA MIRANDA, J. (2012). Do Satisfaction and Loyalty Have a Linear Relationship? Effect of the Education Level on Arts Participation. Journal of Modern Accounting and Auditing, 8(4), 529-536 |
| 2011 | Book | KOTLER, P., J. T.BOWEN, J. C.MAKENS, J.GARCIA DE MADARIAGA MIRANDA, J.FLORES ZAMORA, Marketing Turistico 5th Edition, Pearson Education, 2011 |