Javier FLORES ZAMORA
Marketing
Professeur permanent
Presentation
Biographie
Javier FLORES-ZAMORA est titulaire d'un doctorat en Sciences de Gestion et Marketing. Il est un membre du corps professoral passionné et dynamique d'91影视破解版 Business School. Il a occupé différentes fonctions dans des institutions académiques, professionnelles et des entreprises au Mexique, en Argentine, aux Pays-Bas et en Espagne dans les domaines des études de marché, la marque et la gestion des ventes, et la conception graphique. Ses travaux de recherche regroupent deux domaines: (1) les Arts, et (2) Marchés du Tourisme et des Loisirs. Il a co-écrit la 5ème édition marketing de Kotler en espagnol du tourisme et d'accueil, imprimé par Pearson Education. Il a obtenu deux bourses de recherche, l'une au Colegio Complutense réel à l'Université de Harvard, Etats-Unis et l'autre à Harrow Business School de l'Université de Westminster, Royaume-Uni. Il a été professeur invité et conférencier invité dans différentes universités en Europe et en Amérique du Nord.
Dipl么mes et formations
| 础苍苍茅别 | Titre | Institution | Pays |
|---|---|---|---|
| 2002 | B.S. Business Administration and Marketing | ITESO Universidad Jesuita de Guadalajara | Mexique |
| 2000 | B.S. International Business and Marketing | Hogeschool Utrecht | Pays-Bas |
Cours enseign茅s
| 础苍苍茅别 | Titre | Pays | Institution |
|---|---|---|---|
| 2023 | Creative Thinking | France | 91影视破解版 Business School |
| 2022 | Arts and Diversity | France | 91影视破解版 Business School |
| 2022 | Marketing / Strategic Planning | France | 91影视破解版 Business School |
| 2022 | Marketing Intelligence and Brand Analytics | France | 91影视破解版 Business School |
| 2022 | Offering Management in the Digital Era | France | 91影视破解版 Business School |
| 2021 | Consumer Psychology and Market Research | Allemagne | 91影视破解版 Business School |
| 2021 | Branding in the social media era | France | 91影视破解版 Business School |
| 2021 | Managers building sustainable com | France | 91影视破解版 Business School |
| 2021 | Cultural & Creative Industries Management 2 | France | 91影视破解版 Business School |
| 2020 | Data Analysis | France | 91影视破解版 Business School |
| 2020 | ARTEM Workshop : Managers building sustainable com | France | 91影视破解版 Business School |
| 2020 | Sustainable brands and ethics | France | 91影视破解版 Business School |
| 2019 | Branding | Allemagne | 91影视破解版 Business School |
| 2018 | BB Days | France | 91影视破解版 Business School |
| 2018 | Luxury Brand Management | France | 91影视破解版 Business School |
| 2017 | Promoting Cultural Diversity 1 | France | 91影视破解版 Business School |
| 2016 | MBM-Digital Media & Global Communication | France | 91影视破解版 Business School |
| 2016 | Sustainable brands and ethic | France | 91影视破解版 Business School |
| 2014 | Remedial Marketing / Ajustement Marketing | France | 91影视破解版 Business School |
| 2014 | International Marketing | France | 91影视破解版 Business School |
| 2014 | IBM-Branding | France | 91影视破解版 Business School |
| 2014 | Implementation of a Market Study | France | 91影视破解版 Business School |
| 2013 | International Marketing & Brand Management | France | 91影视破解版 Business School |
| 2013 | Research Methodology for the Master Thesis | France | 91影视破解版 Business School |
| 2013 | Marketing Research | France | 91影视破解版 Business School |
| 2012 | International negotiation / Sales | France | 91影视破解版 Business School |
| 2012 | Principles of Marketing | France | 91影视破解版 Business School |
| 2012 | Marketing / Politique d'offre : produit | France | 91影视破解版 Business School |
| 2012 | Marketing / Politique de communication externe | France | 91影视破解版 Business School |
| 2012 | B to B negotiation | France | 91影视破解版 Business School |
| 2012 | S茅minaire de d茅veloppement personnel | France | 91影视破解版 Business School |
| 2012 | Marketing strategies (GB) / High Tech Sector | France | 91影视破解版 Business School |
| 2012 | Bachelor International Nuremberg / Market research | France | 91影视破解版 Business School |
| 2012 | Data analysis | France | 91影视破解版 Business School |
Int茅r锚ts de recherche
- Advertising for Social Minorities
- Consumer Behavior in Social Media
- Leisure Market and Tourism
- Arts Marketing: Museums & Film Industry
- Campaigning and Fundraising for Nonprofit Organizations
Publications
| 础苍苍茅别 | Type | 搁茅蹿茅谤别苍肠别 |
|---|---|---|
| 2026 | Article | FLORES ZAMORA, J., & DE PELSMACKER, P. (2026). The effect of argument specificity, length and visual imagery in green advertising on perceived green deception and brand attitude. International Journal of Advertising. https://doi.org/10.1080/02650487.2026.2670862 |
| 2023 | Article | FLORES ZAMORA, J., 芦聽Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification聽禄, International Journal of Advertising, F茅vrier 2023, vol. 42, no. 2, pp. 408-429 |
| 2021 | Communication dans une conf茅rence acad茅mique ou professionnelle | FLORES ZAMORA, J., C. RETHORE, P. KITCHEN, 芦聽The moderating effect of stereotypes on model-product congruency using multiethnic families as advertising endorsers聽禄 dans 9th Academic Conference. 3-5 September, 2021, Gr猫ce |
| 2021 | Communication dans une conf茅rence acad茅mique ou professionnelle | FLORES ZAMORA, J., 芦聽The impact of physical appearance on involvement towards gay target ad models, and normative LGBTQ beliefs聽禄 dans 9th. Academic Conference. 3-5 September, 2021, Gr猫ce |
| 2019 | Article | IVANOVA , O., J. FLORES ZAMORA, I. KHELLADI, S. IVANAJ, 芦聽The generational cohort effect in the context of responsible consumption聽禄, Management Decision, Mai 2019, vol. 57, no. 5, pp. 1162-1183 |
| 2017 | Article | FLORES-ZAMORA, J., J.GARCIA DE MADARIAGA MIRANDA, 芦聽Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an arts services provider聽禄, Journal of Retailing and Consumer Services, Novembre 2017, vol. 39, pp. 114-122 |
| 2016 | Actes d'une conf茅rence | MIEMBRO-NIETO, D., J. GARCIA-MADARIAGA, J. FLORES ZAMORA, 芦聽Modelo explicativo del rendimiento y la efectividad comercial a trav茅s de los sistemas de control: Una aplicaci贸n al sector financiero聽禄 dans AEDEM Annual Meeting, European Academy of Management (EURAM), 2016 |
| 2015 | Communication dans une conf茅rence acad茅mique ou professionnelle | IVANOVA, O., FLORES ZAMORA, J., IVANAJ, S., & KHELLADI, I. (2015, Mars). Determinants of Responsible Consumer Behavior in France. [Communication dans une conf茅rence acad茅mique ou professionnelle]. ARTEMOCC Conference, Nancy, France |
| 2015 | Communication dans une conf茅rence acad茅mique ou professionnelle | IVANOVA, O., FLORES ZAMORA, J., IVANAJ, S., & KHELLADI, I. (2015, Novembre). The moderating effects of age and income on the determinants of responsible consumption: evidence from France. [Communication dans une conf茅rence acad茅mique ou professionnelle]. Global Cleaner Production and Sustainable Consumption Conference (GCPSC), Sitges, Espagne |
| 2014 | Communication dans une conf茅rence acad茅mique ou professionnelle | FLORES ZAMORA, J., 芦聽Emotional attachment influence on service perception among opinion leaders. Evidence from an art venue聽禄 European Marketing Academy Conference (EMAC). 2014, Valencia, Espagne |
| 2014 | Communication dans une conf茅rence acad茅mique ou professionnelle | FLORES ZAMORA, J., 芦聽Mercadotecnia tur铆stica: Identidad de marcas y estrategias de diferenciaci贸n聽禄 dans Tercer congreso de turismo, 2014, Michoac谩n, Mexique |
| 2012 | Article | FLORES ZAMORA, J., & GARCIA DE MADARIAGA MIRANDA, J. (2012). Identification and measurement of opinion leadership, satisfaction and loyalty in art services. EsicMarket, 43(142), 117-142 |
| 2012 | Article | FLORES ZAMORA, J., & GARCIA DE MADARIAGA MIRANDA, J. (2012). Do Satisfaction and Loyalty Have a Linear Relationship? Effect of the Education Level on Arts Participation. Journal of Modern Accounting and Auditing, 8(4), 529-536 |
| 2011 | Ouvrage | KOTLER, P., J. T.BOWEN, J. C.MAKENS, J.GARCIA DE MADARIAGA MIRANDA, J.FLORES ZAMORA, Marketing Turistico 5th Edition, Pearson Education, 2011 |