91影视破解版

Je suis

Lars GROEGER

Strat茅gie et Entrepreneuriat
Professeur permanent

Presentation

Dipl么mes et formations

础苍苍茅别 Titre Institution Pays
2008 Doctorat, Sciences de Gestion, Marketing Universit盲t K枚ln (Carolus Magnus Universit盲t) Allemagne
2004 Master of Business Administration, Sciences de Gestion, Gestion des Entreprises Universit盲t K枚ln (Carolus Magnus Universit盲t) Allemagne
2004 Mast猫re sp茅cialis茅, Sciences de Gestion, Autre Universit盲t K枚ln (Carolus Magnus Universit盲t) Allemagne

Cours enseign茅s

础苍苍茅别 Titre Pays Institution
2021 Governance & Responsable Leadership Allemagne 91影视破解版 Business School
2021 Research Methodology France 91影视破解版 Business School
2021 Strategic Challenge / Part II / Company Challenge France 91影视破解版 Business School

Int茅r锚ts de recherche

  • Innovation et entrepreneuriat
  • Autre
  • Autre
  • Autre

Publications

础苍苍茅别 Type 搁茅蹿茅谤别苍肠别
2025 Article DANIEL, L., GROEGER, L., & H脰LZLE, K. (2025). Unpacking smart farming innovation: A systematic literature review on technological change in agriculture. Journal of Engineering and Technology Management, 77. https://www.sciencedirect.com/science/article/pii/S0923474825000396?via%3Dihub
2025 Communication dans une conf茅rence acad茅mique ou professionnelle DANIEL, L., GROEGER, L., & H脰LZLE, K. (2025, D茅cembre). Digital transformation on farms: A paradox perspective. [Communication dans une conf茅rence acad茅mique ou professionnelle]. The Australian and New Zealand Marketing Academy (ANZMAC), Sydney
2023 Communication dans une conf茅rence acad茅mique ou professionnelle DANIEL, L., GROEGER, L., & H脰LZLE, K. (2023, Juin). Technological change for sustainable transformation: A systematic literature review and directions for future research in digital agriculture. [Communication dans une conf茅rence acad茅mique ou professionnelle]. 30th Innovation and Product Development Management Conference (IPDMC), Lecco
2022 Chap卯tre d'ouvrage GROEGER, L., K. FINSTAD-MILION, G. DUFFING, A. CELAYA, 芦聽Empowering Students as Agents of Sustainable Change: Global Vision for Local Action聽禄 dans Envisioning India鈥檚 Future: Growth, Innovation, Sustainability, Happiness & Wellbeing., P. Pankaj, L. Vijayvargy, S. Johri & U. Badhera Eds, Bloomsbury Publishing, pp. 1-13, 2022
2022 Chap卯tre d'ouvrage GROEGER, L., C. SONNTAG, 芦聽Time for the Planet: Entrepreneurship at the service of climate emergency聽禄 dans Strategy Theory and Practice., Ed., SAGE publications Inc., vol. 4, 2022
2022 Communication dans une conf茅rence acad茅mique ou professionnelle FINSTAD-MILION, K., G. DUFFING, A. CELAYA, L. GROEGER, 芦聽Empowering Students as Agents of Sustainable Change: From Global Vision to Local Actions聽禄 dans 9th International Conference on Youth 2025, Jaipuria Institute of Management, 2022, Jaipur, Inde
2022 Communication dans une conf茅rence acad茅mique ou professionnelle DANIEL, L., L. GROEGER, K. H脰LZLE, 芦聽Which Factors Determine the Adoption of Smart Farming Technologies? A Literature Review and Directions for Future Research聽禄 dans ARTEMOCC 鈥� 4th edition, Artem organizational creativity & sustainability International conference, 2022, Nancy, France co-auteurs pr茅sent茅s
2022 Communication dans une conf茅rence acad茅mique ou professionnelle GROEGER, L., & PAGE, W. (2022, Novembre). The exploitation of Open Innovation by Traditional Firms. [Communication dans une conf茅rence acad茅mique ou professionnelle]. JPIM Annual Research Forum, Bonnet Creek, FL, Etats-Unis d’Am茅rique
2021 Article GROEGER, L., R. ROSE, K. HOELZLE, 芦聽The Emergence of Shared Leadership in Innovation Labs聽禄, Frontiers in Psychology, Ao没t 2021, vol. 12, no. 685167
2020 Article GROEGER, L., S. DUFFY, K. BRUCE, L. MOROKO, 芦聽Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice聽禄, Australasian Marketing Journal, Novembre 2020, vol. 28, no. 4, pp. 181-188
2020 Chap卯tre d'ouvrage GROEGER, L., 芦聽Developing a Design Thinking Mindset: Encouraging Designerly Ways in Postgraduate Business Education聽禄 dans Design Thinking in Higher Education., Gavin Melles Ed., Springer International Publishing, pp. 41-72, 2020
2019 Article GROEGER, L., K. BRUCE, I. ROLFE, 芦聽Adapt fast or die slowly: complex adaptive business models at Cisco Systems聽禄, Industrial Marketing Management, F茅vrier 2019, vol. 77, pp. 102-115
2017 Article GROEGER, L., F. BUTTLE, 芦聽Who says what to whom in what channel?聽禄, Journal of Marketing Management, Mai 2017, vol. 33, no. 13-14, pp. 1035-1059
2016 Article GROEGER, L., F. BUTTLE, 芦聽Deciphering word-of-mouth marketing reach: everyday chitchat vs. institutional WOM聽禄, Journal of Advertising Research, Mai 2016, vol. 56, pp. 368-384
2016 Article GROEGER, L., L. MOROKO, L. HOLLEBEEK, 芦聽Capturing value from non-paying consumers聽禄, Journal of Strategic Marketing, Avril 2016, vol. 24, no. 1, pp. 190-209
2016 Article GROEGER, L., J. SCHWEITZER, L. SOBEL, 芦聽The design thinking mindset of innovation leaders: An assessment of what we know and what we see in practice聽禄, Journal of Design Business & Society, Novembre 2016, vol. 2, no. 3, pp. 71-94
2014 Article GROEGER, L., F. BUTTLE, 芦聽Word-of-mouth marketing influence on offline and online communications: evidence from case study research聽禄, Journal of Marketing Communications, Octobre 2014, vol. 20, no. 1-2, pp. 21-41
2013 Article GROEGER, L., L. SOBEL, 芦聽The Future of Design Thinking in Australia聽禄, Design Management Review, Novembre 2013, vol. 24, no. 2, pp. 26-31